This year, however, sales have dropped off considerably. Luxury cars often appeal to customers who have the means to treat themselves, and purchasing a Bugatti is perhaps the ultimate luxury expense. With an average customer age of Still, Buick has been successfully improving its brand by adding cars that appeal more to younger buyers. Additionally, while Buick is not considered a luxury brand, its latest Regal model may provide a more affordable alternative to BMW and Mercedes-Benz sedans.
Last year, the average age of a Lincoln owner was 61 years old. The cost of a Lincoln, however, is not completely out of reach, as its prices tend to be on the lower end compared with other luxury makes.
Brands like Lincoln are desperate to get younger buyers, as some of their current customers may never buy another car. Lincoln sold 81, vehicles last year, down slightly from levels. Home Retirement Slide Show. Slide Show 10 cars with the oldest buyers Published: Nov. ET By MarketWatch. I rebuilt my life after hitting rock bottom at My estranged daughter says she only wants my money and jewelry.
Do I include her in my will? Why the new tax law caused a 'perfect storm' for Roth IRA conversions. SUV buyers tend to skew a bit older. As shown in the tables below, we did some analysis on car brands with young and older demographic buyers compared, include Jeep, Tesla, Mazda and Volkswagen. New vehicle by gender varies a lot. Here is a table showing the estimated monthly audience impressions available for people actively searching for a particular type of vehicle.
These consumers are visiting OEM websites and automobile dealer websites, looking at vehicle specs and pricing. Do you need to reach new vehicle buyers, or prospective new vehicle buyers with a postal mailing list? Or do you need vehicle owner market research? We can help you with postal or email conquest lists, and we can help with market research projects.
Just give our office a call or click on this button to fill out a simple form. Our new vehicle buyer demographics are pulled from a masterfile of million vehicle owners in the U. We also have automobile recall lists available as well as other types of automotive direct mail. Fast List Quote. Vote count:. No votes so far! Be the first to rate this post. Your Name required. Your company or organization required. Your Email required, and we won't share your email address.
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